Keeping in line with the tradition of showcasing its rich handicrafts and art forms to the world of buyers and art lovers, the Gujarat Pavilion, this time, at the India International Trade Fair (IITF) 2011 displayed the magic of its gifted artisans, (many internationally recognized), with a three-dimensional effect for millions of spectators.

The Pavilion was divided into sections displaying the 3-D models of traditional Gujarati dwellings decorated with the prevalent art forms and handicrafts. A small replica of Bhunga (typical hut in the remote area of Kutch district) with a courtyard (aangan) was designed where models of working artisans were shown making handloom products. A bamboo house displaying furniture items made of bamboo depicting the lives and skills of the tribal areas of Gujarat was one of the interesting parts in the Pavilion.

Gujarat has an array a rich variety of crafts. Its embroidery, bead work, wood crafts, printed and woven clothes, pottery, metal work, and tribal art are expression of the folklore and festivals. The exclusive range of these works of craftsmen and woven imbued with the social and cultural hue of the region they have sprung are original in nature and craftsmanship. Today, far moved from the hut or the village of the craftsman, pieces of handicrafts come to adorn the houses of the elite, the five star hotels both at home and abroad. All these rich handlooms and handicrafts items displayed at Gujarat Pavilion were made available at reasonable rates from direct artisans to the visitors of IITF 2011.

The exterior of the Pavilion designed like a traditional Haveli of Gujarat having Jharokhas (windows) with beautiful carvings besides attractive mud work, mirror work, murals and the splash of Khadi paintings done on the walls of the Haveli rejuvenated the magic of Gujarati splendor.

The central area of the Pavilion was devoted to a Craft Bazaar (Haat) with 3-D model of various artisans such as pot maker, metal work artisan, bamboo work artist etc at work.

A separate section highlighted the replica of the Dholavira village -- an ancient civilization of the Indus Valley -- with the help of three-dimensional effects.

The upper portion of Gujarat Pavilion with more than 40 stalls for display and sale handicrafts and handloom products of Gujarat attracted visitors both from India and abroad. Artisans gave demonstrations of different types of embroidery and rabari work (patch work), Rogan Art, Mutwa Work etc. Renowned artist showcased their exuberant collection of dress material, ladies accessories, footwear and Lac bangles - Just to name a few.

Some of the most popular designs and patterns of handloom and embroidery items such as Patan ka Patola, wall hangings, chakla, wooden carvings, leather toys, , metal work, stone work and imitation jewellery also attracted thousands of visitors to the Gujarat Pavilion.

In addition, several handloom and handicraft items of the State viz. Bandhani, Rabari work, patch work, mirror work, and several other items with a brief write up on each of these have also been displayed. Outside the pavilion, large images of attractive tourist destinations in Gujarat viz. Gir Lions, sanctuary, Gandhi Ashram, famous monuments and palaces, were also displayed.